Sounds simple enough. When you need a new website or when it's time to upgrade the one you have, those two things are really the only thing that matters. You want something that's easy to for you and your audience to use and says something great about you at the same time. It's your brand, it's how the worlds finds out who you are. It's the web, it's kinetic, it's connected to everybody and everybody is connected to it. It's always changing and it can be temperamental. There are questions, “Will people be able to find me?”, “Can I make changes myself?”, Can I have video?”, “Can I sell my product?”, “Can I blog, Tweet and share?”, “Will it work on my iPhone?” It can get complicated, and when it does, just refer to the simple words at the top the page, because that’s where it's all headed.